Tag: marketing

It’s all be done

Posted on by philipdodson

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I often hear people say that it’s all been done before, and that it’s impossible to be original or unique now.

I will let you ponder that in 1900 the US patent office considered closing, as everything that could have been invented had been.

We are only limited by what we tell ourselves. The ‘truths’ that we tell ourselves inside our own heads is all that holds us back from creating anything we want.

Just let go, let your imagination flow, and do not restrict yourself by what your own voice or that of others tell you.

It has not all been done, that will never happen all the time we remain curious.

The search for great gelato

Posted on by philipdodson

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Ever since my trip to Feuteventura a few weeks back, for the Copass Camp, I have been on the search for great gelato in London.

Every day for 10 days I was in FV, Stefano (no prizes guessing where he’s from) and I would visit the fab gelato place and enjoy wonderful, authentic Italian ice cream.

Since returning to London, I have tried to find pukka, genuine, Italian gelato, and there really is a huge difference between this and any other ice cream. It is difficult to put it into words, and if you have ever had the real stuff, then you know what I am saying.

However, today the search came to an end in Borough Market, and I found the wonderful 3BIS gelato shop. I checked with the lady behind the counter as to the authenticity, and once she spoke with an Italian accent, I knew I was in the right place. She let me try some of the Bacio (chocolate and hazelnut) and that was it, I knew I found the place.

So with a regular cone with bacio and panettone, I was a very happy man.

Until today, all the places that had talked a good talk, had not delivered the real thing.

The thing is, I have shared this story on social media, via Instagram, Twitter and Facebook, I am blogging about it, and I will tell others.

In business, deliver what you say, then the right customers will tell others, and comeback for more.

Simple isn’t it. Who needs a ‘guru’ or ‘expert’ to explain that? Give the right people what they really want.