Apocalyptic polar super freeze storm

Beast from the east, Siberian arctic ice storm, the blizzard to end all blizzards, the worst something since the last worse something. Also known as winter.

Serial entrepreneur, also known as failed small business owner.

Operating incident, previously known as a train crash.

And so on.

We can repackage, relabel, reimagine, pretend. But the hype doesn’t alter what things really are. All the hype does is allow us to hide, stay indoors, bamboozle others, avoid showing up.

We don’t need more hype, we need to be more genuine.

Don’t care

When we care about the outcome we are not authentic, we try too hard, we focus on engineering the result.

Outcomes are nearly always uncertain, however, we are taught to expect or want certainty. They are out of our control.

Forget about the outcome, just don’t care.

Care about doing something you love, about being genuine, about crafting your very best work.

Once you say to yourself ‘I don’t care’, magically the pressure is lifted on the outcome, you relax and are then more likely to do your best.

Letting go of things is a truly powerful thing.

Resistance is a negative drain.

Care free is hugely uplifting.