Helping others become even better versions of themselves
We buy things without logic, often for reasons we can’t easily verbalise, it comes from the heart.
This is why as marketers we need to tell the real story and create things that people can fall in love with.
That means having a great story, passion and value.
Adding another feature, benefit, widget is easy and no one really cares.
Marketing is everything we do and it starts with a story that others will care about.
So today I spent £17 x 2 to spend 20 minutes going up and down a 450 foot pole in a giant glass doughnut aka the British Airways i360.
A clever bit of marketing that makes £34 not even matter. Sure the views are stunning so that is worth something but it’s the way the whole experience is crafted.
Firstly, the staff are all in British Airways uniform and feels like going on an experience. It’s called a flight, there’s a check in time to go through security, the design is stunning, there’s a bar on board and it’s all delivered with style. The engineering is amazing as is the scale.
If you’re going to do something add a splash of something special that makes it memorable and then price is never an issue.
Philip Dodson 