Tag: Business

Colouring pencils and planning

Posted on by philipdodson

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I love technology and I use a whole variety of different apps to organise my daily life.

However, if you really want to visualise your plans or a project, then there is no substitute for scribbling on a good old fashioned big sheet of paper with some coloured pens and pencils.

Doesn’t matter how you do it, the simple step of putting pencil to paper and drawing it out is a very powerful way of feeling, visualising and creating a plan for something.

No app can create that feeling and there is a huge pleasure in doing something different and creative.

You may well then create all the necessary steps on cards in Trello or a simple list on Workflowy or whatever your favourite app is.

Always start with something you physically draw or write out, it’s a way of expressing your passion for creating your dreams that will make a big difference to the outcome.

Blah, blah, blah….

Posted on by philipdodson

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Sometimes our message can become a bit ‘blah, blah, blah’.

Without realising it, we have fallen into the trap of the ‘buy my stuff’ content. Our newsletter becomes a sales pitch, our social media a river of calls to action and our blog becomes an obvious net to capture our prey.

We live in an era of content saturation, of message overload, we have reached a point where it feels like the lid could blow off scattering manipulative packets of data everywhere.

Increasingly, all of us have had to apply a ‘blah, blah, blah’ filter. We have had to sieve out the grit to find the golden nuggets of relevant content.

If our content is to get through that filter it has to be different, a little dangerous and it has to give something to the reader/viewer/listener not capture or take only.

Once you provide something that people would miss if it wasn’t there, then they will want more. No one will miss your sales pitch.

Before you press send, stop and think, will it be missed or is it yet more ‘blah’.