People get very intense about branding and having the right image.
Better to get the story right first otherwise how can you have the right brand?
As Simon Sinek says ‘start with why’.
Tag: brand
Changing the cover
Often there is a temptation to fix something by changing its cover, wrapper, label, brand, packaging…
If what’s wrapped is still the same, it won’t matter.
Marketing is important but delivery is more than ever what really counts.
The age of the connected generation and the customer review have ensured that the great products and services flourish over the marketing spinners.
Philip Dodson 