It’s sadly not about ‘how you tell ’em’


It’s often said ‘don’t let the facts get in the way of a good story’. 

Film posters often say things like ‘totally amazing’ cutting off the true quote ‘totally amazing for 5 minutes then utter crap’. 

People also say ‘make it look as good as you can’ or ‘polish it up a bit’. 

On the tube I read an advert for a broadsheet leading newspaper that said ‘our manifesto, the best….’ then underneath ‘we’ve correctly predicted every General Election and referendum this decade’. 

So that’s 2 elections and 2 referendums. Each referendum was ‘yes’ or ‘no’ so 50/50, just toss a coin you don’t need the newspaper. Then the General Election are fairly similar it’s either one or other who win, Labour or Tory. 

One can assume their predictions we’re poor, for these easily called results, in the previous decade, otherwise they would have said ‘we predicted every election for 20 years’. Slightly more impressive. 

The thing is all that marketing splosh and gloss is wasted. 

Better to be brutally honest about what they are good at not trying gain readers with wishy washy statements that few will fall for. 

Tell ’em as it is, because if we’re good why would we need to deceive people? If we’re not good, then get better, people always work out deceit and remember it long after. 

If  we are great at what we do and honest about it, what will happen is our fans will also tell others and become our evangelistic advocates. 

Better than any tube ad we could place. 

Be honest, be good. Simple. 

Looking for the bigger Lego set

lego

Yesterday evening I sat talking with my brother and we were reminiscing about our childhood, where we would rush on a Saturday morning armed with our pocket money to the local newsagents, Hewitt’s, and spend the lot on multi-coloured sugar treats like Black Jacks and Tutti-Fruitis.

Then hurry home for a morning of children’s TV programmes, that were occasionally interrupted by commercials.

We’d look on in awe at all the stuff advertised, clearly aimed at us, so that we would pressure our parents into why we needed an ‘Evel Knievel’ stunt bike.

The thing was we were living through the growing and ever worsening consumerism, whereby we were all being brainwashed into thinking happiness came from buying bigger stuff.

My brother and I loved Lego, each time we saw the ads for Lego sets we had that feeling of WOW!! shortly followed by a wash of disappointment we felt when we remembered how inadequate our small biscuit tins of Lego pieces were, not a set in sight.

So we were always looking for a bigger Lego set and trying to convince our parents, well normally trying to guilt them into purchasing one.

The problem in life is once you get the bigger set, you find out that happiness is always drained when you discover that there is always a bigger one that you don’t have.

Be happy with what you have already, bigger isn’t better and it will never enhance your happiness.

Focus on people, activities and meaningful things, not on stuff.