In business ‘no’ is not the personal rejection that we often choose to think it is. We so often become deflated by that small two-letter word.

The person does not know you that well to make that personal judgement.

What a ‘no’ means is often, your pitch was not clear enough, you are not solving my problem, you did not understand the problem, you were not confident enough, it’s the wrong time and so on.

As always it is how we choose to see things.

‘No’ means we have to do even better, we have to listen better, we have to learn and move forward with a better version.

It does not mean you are a failure or worthless. We all too often wrongly equate our work with our worth. We are all already worthy regardless of what we achieve.

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