Tag: Sales

Beyond your bubble

Posted on by philipdodson

FullSizeRender (15)

We often live in a bubble, an echo chamber of the same opinions, same people, same network, same customers and so on.

It’s great to be in a tribe of like-minded people that share your views and values.

However, in order to expand that within your business to new people, we have to burst out of our bubble.

This comes from sending a regular, consistent and relevant message. It comes with patience to add the right new people and not worry about just how long that might take. It comes from inspiring others beyond those already bought in.

The right message often enough is more important than short-cutting it by trading your values for sales and marketing manipulation and trickery. Sooner or later people find you and the ones who do, come because your cause matters.

Loyalty is built on values and that’s how to go beyond your current bubble.

How to increase your sales by 687% at the beach

Posted on by philipdodson

13528592_10153410734056706_875526348504874189_o

So we are all familiar with the desire for certainty and it’s sold to us via books, seminars, webinars, blogs, podcast and gurus who offer us ‘gauranteed’ results. Our instant gratification world, that desires a short-cut, is easily duped.

The fact is there are no short-cuts and you can spend forever devising strategies on how to hit the ‘winning’ formula that is going to skyrocket your sales to the next level.

It is the simple human things that make the difference.

I am on 3rd full day of the DNX/Betahaus/Copass camp in Lemnos Greece, and the best conversations today have happened at the beach, including on the way back chatting to someone who just happens to need a service that I offer in the coming weeks. I never had to hit him up with my pitch. We just chatted one person to another with no agenda.

At the beach, I listened to Caroline talk with real passion about her visual and colourful mind mapping. I’m sold and not by a deck of slides, by the real human talking with passion about their ideas without ever attempting to sell anything. Caroline will never need to sell her ideas, her passion makes it easy to buy and the price is irrelevant.

No amount of clever tactics, content or manipulations aka sales will win long-term. It is always about the why, the passion, the story, the things that live in our hearts. Things that are different and unique will always be of greater value.

So next time you want to triple your sales, don’t sell, don’t manipulate, share your story with the passion that can only come from creating and sharing the work that really matters to you.

Connecting at the beach just puts the icing on the cake of not selling but inspiring others.