Tag: motivation

Pitch away, no one cares

Posted on by philipdodson

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We spend a great deal of time trying to perfect our pitches, we attend seminars, retreats, buy books and listening to ‘experts’ all telling us how to deliver the ‘killer’ pitch.

The reality is no one cares anymore for our pitches, and in fact, they were too busy rehearsing their’s to be listening to yours anyway.

Want more business?

Then connect with people, help them, share something with them and give them something useful. Build trust, build a relationship and most importantly tell your story so that you inspire them to want to be part of your tribe.

Manipulation and sales are dead.

The truly genuine successes in life are the ones who don’t care about perfecting a pitch or what everyone else thinks, they create something that matters to them and share it with people who will care as they are connected.

The mass is melting and disappearing with it is the perfect pitch.

Pitching, what’s that about?

Posted on by philipdodson

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I’m off this evening to do run my workshop on pitching and presenting, as part of Echo ++.

So this is not a shameless plug for my workshop.

The point of the workshop is to focus on being different, standing out and realising everything that we do is ‘pitching’.

What I mean by ‘pitching’ is marketing, and marketing is every single thing that we do in our business. The way we speak, how we answer the phone, our blogs, our social media, our website, our invoices and so on.

It is all about demonstrating our values, being different and articulating ‘why’ we do what we do.

It is not about manipulation and sales, unless all you want to do is build a business on short-term tactics, like price, and run the risk of being out-manipulated by others.

It is about inspiration and creating a situation where people want to be part of your journey and become evangelists for your business. They do it for themselves, as your ’cause’, your ‘movement’, your values, all resonate with them, and they want to be on-board.

Loyalty can’t be bought, it comes from something more meaningful than benefits, features, price and motivation.

It comes from creating our very best work, that is has story behind it, based on values, and is different from the bland mass market.