We often live in a bubble, an echo chamber of the same opinions, same people, same network, same customers and so on.
It’s great to be in a tribe of like-minded people that share your views and values.
However, in order to expand that within your business to new people, we have to burst out of our bubble.
This comes from sending a regular, consistent and relevant message. It comes with patience to add the right new people and not worry about just how long that might take. It comes from inspiring others beyond those already bought in.
The right message often enough is more important than short-cutting it by trading your values for sales and marketing manipulation and trickery. Sooner or later people find you and the ones who do, come because your cause matters.
Loyalty is built on values and that’s how to go beyond your current bubble.
Philip Dodson 