I could have…

I could have been…well, many things but I wasn’t. I could have been a contender as Marlon Brando said in ‘On The Waterfront’.

We make a choice in life and at that time there could have been many other options that we didn’t take.

The fact is, it is in the past and whatever route we took or take the outcomes are always uncertain.

Therefore, the could have, should have, what might have been thoughts we have is a waste of time. We only use them to beat ourselves when we feel we made a bad choice.

The good news is we can still choose a different path at any time and even if we had chosen the other path in the past it could have led to a worse outcome too.

It is better to accept where we are and the journey, learn and make new choices than it is to lament missed opportunities. There are no certainties so better to enjoy the journey we took not the one we didn’t go on.

Business expectations

I am a big fan of the idea of expecting nothing from others, as then we can not be disappointed.

I am also an even bigger fan of setting realistic expectations of ourselves so we can not become easily disappointed with ourselves if we fail to meet the often perfection level we set.

However, a business has to set out a level of service or quality etc that people can then expected to be delivered. Delivery is everything in our connected digital world of the online review and the trusted networks we all seek to validate a business offering.

So where do we set expectation?

Well, often this is how businesses approach it – ‘if we set the bar too high, then there is a greater risk of delivery falling short of expectation and the online review being poor’ or perhaps ‘if we set it too low then perhaps our service will not be seen as worthy of trying, so we do not gain customers’.

The problem with trying to second guess or managing expectations is that it is counter-intuitive to doing our best work, which is always the answer. Doing the stuff that really matters.

Better to just focus on building something great, our best work. Then always learning, fine-tuning and modifying to be even better next time. Customers will be more forgiving if they can see we are doing our best work and getting better and better as we go.