Community

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Wherever we are in the world now, we take our community with us.

Community is no longer just a physical space, it is a virtual tribe too.

The two cannot survive without the other, you need to be able to connect with people face to face. But in order to meet new people and keep the relationships going with existing, you have to connect in the ether too.

I am currently on a plane to Singapore, heading to Bali for the Copass camp and I am reconnecting physically with people who became part of my community last November at the Copass camp in Fuerteventura. In between I am keeping connected via the ether.

The connecting thing is shared values, not what postcode or street I live on.

Find people like you, with similar values and then connect to build your tribe.

The search for great gelato

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Ever since my trip to Feuteventura a few weeks back, for the Copass Camp, I have been on the search for great gelato in London.

Every day for 10 days I was in FV, Stefano (no prizes guessing where he’s from) and I would visit the fab gelato place and enjoy wonderful, authentic Italian ice cream.

Since returning to London, I have tried to find pukka, genuine, Italian gelato, and there really is a huge difference between this and any other ice cream. It is difficult to put it into words, and if you have ever had the real stuff, then you know what I am saying.

However, today the search came to an end in Borough Market, and I found the wonderful 3BIS gelato shop. I checked with the lady behind the counter as to the authenticity, and once she spoke with an Italian accent, I knew I was in the right place. She let me try some of the Bacio (chocolate and hazelnut) and that was it, I knew I found the place.

So with a regular cone with bacio and panettone, I was a very happy man.

Until today, all the places that had talked a good talk, had not delivered the real thing.

The thing is, I have shared this story on social media, via Instagram, Twitter and Facebook, I am blogging about it, and I will tell others.

In business, deliver what you say, then the right customers will tell others, and comeback for more.

Simple isn’t it. Who needs a ‘guru’ or ‘expert’ to explain that? Give the right people what they really want.