Tag: content marketing

Cheating yourself – like, share, RT….

Posted on by philipdodson

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OK hands up, who has liked, shared or RT’d a post, article, blog, video etc without even reading or watching?

OK so maybe I’m the only one.

We live in a content saturated world and we all apply the ‘shit content’ filter now to be able to cut through the jungle of ‘blah, blah, blah’ to the stuff we like.

However, I am also noticing now how many people robotically will like an Instagram post, a blog or other content simply because it was tagged with #WhateverBollocks.

It’s like the ‘follower’ junkies who think they are popular (not sure who wants to be that) hoovering up followers with insincere tactics to get you to follow them, like the people who don’t know you blowing smoke up your arse on LinkedIn by endorsing you for a skill you don’t have. Now we have the sharers, who don’t look at what they’ve shared.

For me I say, carry on, as you’re the ones missing out, as you are cheating yourself of the great content, or maybe not so great, that you’ve blindly shared.

I for one will only share stuff I have read and genuinely like, not because the poster is popular or demands it to be shared.

Please feel free to share this LOL.

Blah, blah, blah….

Posted on by philipdodson

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Sometimes our message can become a bit ‘blah, blah, blah’.

Without realising it, we have fallen into the trap of the ‘buy my stuff’ content. Our newsletter becomes a sales pitch, our social media a river of calls to action and our blog becomes an obvious net to capture our prey.

We live in an era of content saturation, of message overload, we have reached a point where it feels like the lid could blow off scattering manipulative packets of data everywhere.

Increasingly, all of us have had to apply a ‘blah, blah, blah’ filter. We have had to sieve out the grit to find the golden nuggets of relevant content.

If our content is to get through that filter it has to be different, a little dangerous and it has to give something to the reader/viewer/listener not capture or take only.

Once you provide something that people would miss if it wasn’t there, then they will want more. No one will miss your sales pitch.

Before you press send, stop and think, will it be missed or is it yet more ‘blah’.