Tag: content marketing

Is email marketing ‘dead as a dodo’?

Posted on by philipdodson

Since GDPR has hit Europe, my ‘promotions’ inbox on my Gmail has tumbleweed blowing through it.

Has GDPR spelt the end of email marketing?

Well, there are two things happening. Many companies are frightened to hit the send button in MailChimp at the moment in case the ‘GDPR’ SWOT team come crashing through the door.

The second thing is many of us were so bombarded with ‘don’t leave us’ type emails that we have been unsubscribed from everything as we couldn’t keep up with opting back in.

Email marketing far from being ‘dead as Dodo’ will actually be like a Pheonix rising up from the ashes. Great content will get subscribed to and the recipients won’t lose it in a sea of unwanted spam shit that we all were plagued with previously.

Create great content and people will see it more now.

Audience

Posted on by philipdodson

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Business is about creating an audience.

Whatever product or service you are offering, concentrate on building an audience.

If you have an audience you can broadcast your message.

An audience is something made up of ‘fans’ or advocates for your business and can only be built by providing genuinely great content. An audience is not a database of people to be ‘milked’ for sales.

You obviously need to have a ‘killer’ product or service that generates an exceptional experience the customer can share. No good building an audience, only to deliver them ordinary. That’s the old school of selling by manipulating people into a sales funnel to take them for everything and move on to the next one.

Build an audience first with content that matters and content that is useful. Give them a reason to love your cause, be part of your journey, want to experience what you have to offer. Be genuine and provide this to your audience with the only intention of sharing great content that makes a difference.

Once you start crafting it with just sales in mind, it moves from an audience of fans to a database to be squeezed.

If you are relevant, useful and people want to hear more, then there is a greater chance that they will engage more and more with your business.

You will never build an audience with ‘buy my stuff’ sales, as no one cares about ‘your stuff’ until they have experienced it and had a great experience. Selling is the biggest turn-off.

Exceptional genuine content is a turn-on and builds an audience who care.

An audience is everything if you want customers for your exceptional product or service.