Tag: Business

Going through the motions

Posted on by philipdodson

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It is better to do nothing than to tick a box because you’ve read or heard somewhere that it was a good idea to do social media, or to have a blog, a newsletter, a podcast, to do whatever the expert has told you.

Getting yourself ‘investor ready’ to satisfy that desire to get funding, when you may know that you don’t want a bigger business, but some ‘guru’ told you and everyone else is doing it.

Whatever it is you are doing, if it doesn’t matter to you, don’t do it just because it’s popular or someone told you to.

Otherwise you and your audience we realise you are just going through the motions.

If you want your message to spread

Posted on by philipdodson

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Make your message true to your story, true to what you believe and make it about your values and things that matter.

Then next step is to broadcast that and sooner or later the right people will find it. It takes patience and staying true to what you believe.

You don’t need everyone, you need the innovators and early adopters, people who will take your message and love it so much, they will spread it with the same passion to others within their network.

So it will continue as long as the message is relevant, risky and builds a relationship.

If you want your message to spread make it easy for the right people to spread it for you, it becomes infectious.