The time to keep going with things, is the time that you think you are on the up, when you think that everything is OK and that plans have fallen into place.
When your business is at what feels like the ‘top’ that is when you need to put the effort in.
It is all about momentum, it is all about keeping ahead, a step ahead.
A fall does not have to follow a success, but often we relax, become complacent, and often we sit back and admire our work.
This is the time to push on, so that we can take our success on, to build and make a better version.
Nothing stays still, what is great today, can be ‘old hat’ tomorrow.
The time to keep going is always now.