Messages

You can craft the perfect message all day long but if you haven’t defined who you message is for or the purpose of the message, then it simply won’t matter.

Definition is the starting point for anything so everyone is clear from the beginning what we are looking to achieve and what we are meaning.

It is important in our own minds to be super clear what our objective is too.

A great deal of miscommunication and failed objectives come because we weren’t clear in our message and we weren’t clear who the message was for.

Simple and defined messages enable others to understand our purpose.

Cleaning the car

There is a neighbour, who every Sunday without fail spends maybe 1 1/2 to 2 hours cleaning his car, he cleans every inch, washes, waxes, polishes, even takes the wheels off to clean them more thoroughly. He then spends slightly less time cleaning his bike after.

Others, like me, take their cars to the car wash and spend £10 having them cleaned by someone else, so that they can spend that time doing something else. It’s a choice.

The thing is it is all a choice, but my neighbour may say to himself ‘I could do ‘x’ if only I had more time’.

We can always find time if we really want to. It’s a question of what we choose to make a priority. Every hour of every day is used how we choose to use it.

There is no right or wrong choices, it’s just to realise there is always enough time.