Expecting it for free


The problem with the culture of many startups, freelancers and entrepreneurs expecting other people’s services for free are twofold.

One, you are devaluing someone else’s services and unlikely to build a good relationship and they are unlikely to focus on you as a cherished customer. Over time, the goodwill fades and they feel taken advantage of and resent it.

Second, it will come back to bite you, as the support of this culture will lead to others expecting the same from you.

It is a spiralling race to the bottom for all concerned where everything becomes devalued.

Pay people a fair value for their work. Bartering and a fair exchange of services are completely different, as are genuine one-off acts of generosity where someone offers to help for nothing in return.

Saying what we fear

Just saying what we fear to say, like jumping off the high diving board, once you’ve said it, and realise that the reaction is often a million times better than we’d imagined for hours, days, weeks, months or even years that we have been thinking about, you then want to do it more.

It’s amazingly liberating to become brave, but amazingly hard to get to that point.

As the saying goes ‘just do it’ as fear is actually our guide and compass. We never fear things that do not matter.