Tag: Sales

Pitch away, no one cares

Posted on by philipdodson

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We spend a great deal of time trying to perfect our pitches, we attend seminars, retreats, buy books and listening to ‘experts’ all telling us how to deliver the ‘killer’ pitch.

The reality is no one cares anymore for our pitches, and in fact, they were too busy rehearsing their’s to be listening to yours anyway.

Want more business?

Then connect with people, help them, share something with them and give them something useful. Build trust, build a relationship and most importantly tell your story so that you inspire them to want to be part of your tribe.

Manipulation and sales are dead.

The truly genuine successes in life are the ones who don’t care about perfecting a pitch or what everyone else thinks, they create something that matters to them and share it with people who will care as they are connected.

The mass is melting and disappearing with it is the perfect pitch.

Blah, blah, blah….

Posted on by philipdodson

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Sometimes our message can become a bit ‘blah, blah, blah’.

Without realising it, we have fallen into the trap of the ‘buy my stuff’ content. Our newsletter becomes a sales pitch, our social media a river of calls to action and our blog becomes an obvious net to capture our prey.

We live in an era of content saturation, of message overload, we have reached a point where it feels like the lid could blow off scattering manipulative packets of data everywhere.

Increasingly, all of us have had to apply a ‘blah, blah, blah’ filter. We have had to sieve out the grit to find the golden nuggets of relevant content.

If our content is to get through that filter it has to be different, a little dangerous and it has to give something to the reader/viewer/listener not capture or take only.

Once you provide something that people would miss if it wasn’t there, then they will want more. No one will miss your sales pitch.

Before you press send, stop and think, will it be missed or is it yet more ‘blah’.