Sig Saly and modern tech

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So I have just been listening to my favourite podcast, 99% Invisible by Roman Mars, this week it was all about the vocoder.

So this guy called Homer Dudley (not Simpson, doh!) and his invention the vocoder. He built a special one called the Voderette especially for 1939 World’s Fair in New York City. The machine was a giant speech synthesiser, which basically distorted voices and made silly noises.

But there was a serious technology behind it, which was to prove invaluable in encrypting wartime messages for the Allies. The technology helped to create the massive machines called Sig Saly.

So machines the size of whole rooms, with very temperamental electronics were used to send real-time messages between wartime Allied leaders that the Germans could not decode, and in fact were not even aware of.

The technology required two identical records to be played simultaneously at either end of the conversation, so one in Washington and one in London. They were effectively one off security keys. When the conversation had finished, they both had to be destroyed.

This was real groundbreaking tech, leading edge for its time.

After the war, much later in the 70’s and 80’s this tech was used in synthesised music (Kraftwerk), used for voice synthesisers for people like Stephen Hawkins and is used to encrypt and compress all manner of stuff in our digital world.

The thing is a good deal of what we take for granted was pioneered many years ago, in an age that we see as almost stone age in comparison to our super teched up digitalised smartphone world.

Today, sticking a better camera in your phone gets many frothing at the mouth with excitement and wonder. But the real tech star was Homer Dudley back in the 1930’s.

Much of what we take for granted in so many ways, is, in fact, the result of 100’s and 1,000’s of years of trial and error. Whatever you are looking to create, it takes a lot experimenting sometimes to get there.

Be patient and be a pioneer, not a polisher of something that already exists.

Copying others

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There is a view that all you need to do is study other successes in the market and copy that formula, maybe tweak it a bit, but essentially it is a sure bet, right?

For example, real estate, where districts like SoHo in New York, where the old warehouse and factory district became an uber cool place to live, long before people used phrases such as ‘uber cool’.

Then what happened in SoHo, it became gentrified, marble bathrooms, luxury trinkets were added and boom multi-million dollar apartments sprang up. It was a way of making money.

The next stage was the copying machine went to full throttle and real estate executives all over the globe used the same formula, even building fake old warehouse-style buildings with exposed beams, high ceilings, wood floors and exposed brickwork. Then flogging them to the well-to-do execs at huge sums of money. They even copied, especially in the US, the naming acronyms model too. So everything became shortened to be trendy. SoSePla was actually short for South of the Sewage Plant.

The existing local populations and communities became displaced, alienated and destroyed. In came the high rollers, the fancy restaurants, and ching, ching the money rolled in.

The problem with copying something without it having any real substance, history, community or soul behind it, other than a money making formula, is that it is unlikely to last. There is no substance to it.

It is similar on a much smaller scale in life and business. If you copy someone, you will never be able to replicate the real reason for that person or businesses success. You simply can not replicate or copy the soul, passion, and the ‘why’ of someone or something else. You can’t replicate uniqueness.

Don’t copy, be you, as you are amazing.