I’m just touching base

‘Let me run this by you, I’m just touching base to see if we can get together to stir up some ideas in the think wok’

There are many other common examples of this ‘corporate speak’.

Even within the startup world ‘we’re on-boarding assets onto our new crowdfunded community focused online learning platform’.

No matter how much window dressing you place, two things will happen.

First, people will translate the fluffing up into real plain words and secondly, if what you’re doing has no real substance beyond the fluff, after a while the illusion is blown.

The dressing can be great but substance with an understated exceptional delivery will always be better in whatever we do.

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