Ever since my trip to Feuteventura a few weeks back, for the Copass Camp, I have been on the search for great gelato in London.
Every day for 10 days I was in FV, Stefano (no prizes guessing where he’s from) and I would visit the fab gelato place and enjoy wonderful, authentic Italian ice cream.
Since returning to London, I have tried to find pukka, genuine, Italian gelato, and there really is a huge difference between this and any other ice cream. It is difficult to put it into words, and if you have ever had the real stuff, then you know what I am saying.
However, today the search came to an end in Borough Market, and I found the wonderful 3BIS gelato shop. I checked with the lady behind the counter as to the authenticity, and once she spoke with an Italian accent, I knew I was in the right place. She let me try some of the Bacio (chocolate and hazelnut) and that was it, I knew I found the place.
So with a regular cone with bacio and panettone, I was a very happy man.
Until today, all the places that had talked a good talk, had not delivered the real thing.
The thing is, I have shared this story on social media, via Instagram, Twitter and Facebook, I am blogging about it, and I will tell others.
In business, deliver what you say, then the right customers will tell others, and comeback for more.
Simple isn’t it. Who needs a ‘guru’ or ‘expert’ to explain that? Give the right people what they really want.
Philip Dodson 