Cross the stream

Every so often, or in fact, as regularly as you can, cross the stream and see what life is like on the other bank.

We spend far too much of our life experiencing just one-side, just one view, just one version of the world, staying among the same people in the same place. Online in our bubbles of the same flavoured world and people.

The world and people come in many different versions. We can only benefit from a wider exposure to it.

Doing the unexpected

It’s easy to say and much harder and braver to actually do.

However, in a sterile mass market world of bland and homogeneous slop, doing what’s unexpected gets you noticed.

Bucking the trend, daring to be different, being that ‘purple cow’, as Seth Godwin brilliantly put many years ago, is even more relevant now.

That doesn’t mean being gimmicky or absurd, it means following your heart and being brave enough to jump off the high diving board when everyone else is safely with the crowd looking up at you from the pool.