‘Why’ power

OK here we go another 750Words, it’s day 7 and I’ve showed up everyday. I have already written 4,600 in six days, that’s about a tenth of a book.

The compound effect is already kicking in, a small step every single day makes things happen. If someone had said to me last Monday that I had to find time to write 5,200 words in a week, I would have laughed. My Uni dissertation was 10,000 words and that took me an age. Well, I have written half that in a week, in less than 4 hours in total. Mind you as a student I had a slightly different focus!!

I now feel it is getting easier each day to do. I am sure there will be days, when the novelty has worn off, that I will find some days when it’s more like a chore. But I have noticed that the most successful people do the hard work whatever.

That’s one of the biggest learning curves I have had, is that life is full of repetitive and mundane things, that simply have to be done. What happens a good deal of the time is just as the momentum is going, we give up.

Then we realise that was a mistake and we have to start over again. Each time you stop and start, it becomes harder to get going again. It’s like a car, the hard work is accelerating to a ‘cruising’ speed. Or going for a run, the first part is hard, but once you are in your rhythm, it’s easy to keep going.

Life is like that, it’s the starting that is hard and the over-thinking of things is where the procrastination creeps in and the voice in our head starts to convince us it’s OK to not do something.

We become experts at creating excuses not to do something, instead of stopping the talking and just getting on with the doing.

Then we find, that once we get going it is not so bad, in fact it really is 10 X easier than we anticipated.

However, life isn’t a short-sprint either and many of us are guilty of starting, getting some momentum going, then seeing some results and relaxing.

Then we start to find the ‘doing’ a little repetitive and mundane. We give up, we see the initial success. But what happens then is that we realise that stopping leads to things not going the way we wanted.

Then we remember the hard part of starting and we go off again telling ourselves that it’s hard work etc. and we’ve find it even harder to start again.

So the key thing is to start quickly, not allowing too much over-thinking, then do the ‘doing’ by small steps that you build upon. The momentum will build better if you increase things over time, a step at a time.

No good charging off on a sprint at the start of a long race, it’s just not sustainable.

The one missing element however in all of this, often the reason successful people plough on through the hard graft, is your ‘why’ power.

I always thought that anything was possible through sheer determination alone. While this is true in the short-term and in extreme situations in life, longer term you need something far stronger. Will power runs out for all of us without the ‘why’ power.

Your ‘why’ power is obviously unique to you and what drives one person, will not be the same as the other. So we all have to search inside ourselves and work it out.

It could be family, recognition etc. etc., and it will be tied directly to your values.

Values are the corner stone of everything in our lives. If you haven’t yet worked out what they are, then I really recommend doing so. So few people bother to work out what they are and write them down. Even fewer live their lives by them.

Whenever we comprise our values, we will feel uncomfortable and that won’t go away all the time that remains the case. We will not be happy if our values are compromised over a long period of time. We can accommodate others values with people we love and trust.

The core values that we hold, will determine our ‘why’ power. Our ‘why’ power has to be strong enough to overcome the obstacles and curve balls that life will throw at us. Your values are the stone of life and therefore the reason we go on and on with our dreams, often against all the odds, is that the ‘why’ power is totally aligned with the core values we hold.

Saving money

If you are running a business, you will now how tough it can be at times and for every single £1 you spend, you have worked very hard to earn that money. So therefore it is important to be careful when spending.

Many businesses have failed because they haven’t kept a close eye on the numbers and not paid attention to where the money is spent, not looking on the return on investment of marketing, or not looking for a better quote and so on.

So we should all be looking to save money right?

Well actually…..NO

If you can’t afford to speculate and risk some money in the right areas, then really don’t go in to business, don’t become self-employed, freelance etc. if you are not willing to make some investment.

Should you get cheap business cards to save £50-£100? Think about the first impression, when your business cards are paper thin because you could only risk a tenner. Those kind of savings are all too common and just give out the wrong signals.

Should you have a Gmail account? Yes, but splash out an extra £3.99 per head and get Gmail for business, then your company’s domain will be on your email address not Gmail- so mary@successfulbiz.com and not mary@gmail.com

These are the small extra spends that are not even worth thinking about, amazingly you still see plenty of Gmail or Yahoo etc email accounts on business cards that look like they were made at home.

These kind of things tell your potential customers that you’re not really that committed to your business.

What about going to free networking events to save £10-£15 on a breakfast or a few £100s on an annual membership to a proper networking organisation? Again may seem obvious, but many go once to a free for all and free to attend networking and then wonder why they didn’t get any business.

Instead if you looked at a say £300 commitment per year, that would give you a year’s worth of networking and more than likely 10 – 20 x that in return. Perhaps may times more, however if you never try you’ll never find out.

It would put you in front of other business that were also serious and likely to generate opportunities that you wouldn’t get by going to an event that is free.

Then there is the working from home all day, every day, to save train fares and workspace costs. This is something I hear frequently from small micro business owners or freelancers.

This is a big one in today’s world of the mushrooming number of freelance/self-employed. Definitely you make big savings here…..train travel is expensive and so potentially is workspace.

However, this is one of riskiest savings of all. If you work at home all the time, sure you save money, but at the risk of missing opportunities. You have to buy a ticket to be at the show.

Not all business, certainly not the best, can be done in the ether or remotely. You need to be around others to find and secure opportunities, not just for the sake of money, although pretty damn important, but you miss so much shared experience and knowledge by not being there among others. You can never predict who you might have a conversation with at co-working space or a networking event, what you can predict is, that if you never go, you’ll never have any conversations.

So weigh it up, save a train ticket and the cost of a co-working desk for the day, or splash out, spend £40-£50 and unlock the opportunities that others will have for the ones who show up.

This doesn’t mean that you can never work form home again or make savings in your business.

Make smart savings, not the ones that inhibit your business’s chance to grow and succeed. But most of all make sales not savings.