Tag: Sales

Pitching, what’s that about?

Posted on by philipdodson

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I’m off this evening to do run my workshop on pitching and presenting, as part of Echo ++.

So this is not a shameless plug for my workshop.

The point of the workshop is to focus on being different, standing out and realising everything that we do is ‘pitching’.

What I mean by ‘pitching’ is marketing, and marketing is every single thing that we do in our business. The way we speak, how we answer the phone, our blogs, our social media, our website, our invoices and so on.

It is all about demonstrating our values, being different and articulating ‘why’ we do what we do.

It is not about manipulation and sales, unless all you want to do is build a business on short-term tactics, like price, and run the risk of being out-manipulated by others.

It is about inspiration and creating a situation where people want to be part of your journey and become evangelists for your business. They do it for themselves, as your ’cause’, your ‘movement’, your values, all resonate with them, and they want to be on-board.

Loyalty can’t be bought, it comes from something more meaningful than benefits, features, price and motivation.

It comes from creating our very best work, that is has story behind it, based on values, and is different from the bland mass market.

Black Friday – lets eat the planet

Posted on by philipdodson

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It’s the eve of a dark day for humanity.

It is the day that now symbolises perfectly how far the industrialised global machine has come on the road to total compliance. We are under their spell, like zombies, many will shuffle to the retail shrines and consume everything in their paths, with no regard for anything, other than their own instant gratification.

That is what years of indoctrination and brainwashing has done to the majority of the human race.

What has happened to our soul’s or individualism? What has happened to anything meaningful, rather than their sickening encouragement for us to keep consuming?

Why have we traded our lives for a gigantic spending fest?

There is now so little imagination left in the bland, homogenised and manipulative spell that the corporate system has over the vast masses. All they can do is manipulate the near lifeless corpse that is the human race to spend more and more by price.

Our planet is being destroyed at an ever alarming rate to enable us to consume yet more and more worthless, meaningless items, that only benefits the elite.

But it is all a myth, money is not real, wealth is only of any use to the elite, so long as we keep believing their myths. Why do we still do this to ourselves?

What’s real is, the entire human race are being driven, by the very few, to almost literally eat the planet up.

But what use will their wealth be then? How much longer can we sustain this? When will we stop following this false flag world? What will happen to all the stuff we consume?

I believe we exist for something much more than this.