Desperate to fit in at the start-up circus

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There is an ever growing desperation to fit in, to be part of the crowd.

Let’s pivot, be authentic, investor ready, get that deck done and go out a find a VC, Angel, Crowd meal ticket to a short-cut.

No, don’t, please.

Speak plainly, speak from the heart, do not spend your life regurgitating other peoples words, have something to say yourself, be bold, speak out loud from the heart about what really, really, really matters to you. Show that genuine burning desire in all that you do.

Do not be scared about what others think or say, do not be frightened to say what is really on your mind, it will be more interesting, different and so what if it is a bit controversial, a bit risky. Risky is remarkable, safe is boring.

Don’t sit listening to platitudes, don’t sit listening to soulless people delivering words devoid of meaning. Don’t clap and nod in agreement, when deep down you know you’d rather chew your arm off than listen to any more of this painful process driven banality.

That does not mean being outrageously insulting and rude for the sake of it. That doesn’t mean that you shut yourself off. But if you speak genuinely based on your values and what matters deep in your heart, then the people who matter will appreciate it, the ones who don’t like it, well they are not part of your tribe and they do not matter. If you listen to your own intuition and listen to your inner voice, then you will break free from this life sucking circus that ‘entrepreneurship’ and ‘start-ups’ have become.

I hear many people say stuff, without passion, without care, and I see people sit there and listen, who equally do not care, but they are desperate to fit in, desperate to be part of the crowd.

Well, don’t fit in, break free of the crowd, set yourself free from jargon, soulless babble and speak your true mind and build your own audience of rebels, free spirits and people who have a passion.

Build something based on your values, build something sustainable, be patient and don’t sell out to others, no matter how tempting their money might be to short-cut success.

The people who peddle the jargon, who peddle the need for an investor, the people who offer bland ‘paint by numbers’ short-cuts to success are selling your dream to someone else or selling you their service.

Stand up, be brave, be bold and be different. Don’t jump on that start-up merry-go-round, stay away from the circus.

The search for great gelato

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Ever since my trip to Feuteventura a few weeks back, for the Copass Camp, I have been on the search for great gelato in London.

Every day for 10 days I was in FV, Stefano (no prizes guessing where he’s from) and I would visit the fab gelato place and enjoy wonderful, authentic Italian ice cream.

Since returning to London, I have tried to find pukka, genuine, Italian gelato, and there really is a huge difference between this and any other ice cream. It is difficult to put it into words, and if you have ever had the real stuff, then you know what I am saying.

However, today the search came to an end in Borough Market, and I found the wonderful 3BIS gelato shop. I checked with the lady behind the counter as to the authenticity, and once she spoke with an Italian accent, I knew I was in the right place. She let me try some of the Bacio (chocolate and hazelnut) and that was it, I knew I found the place.

So with a regular cone with bacio and panettone, I was a very happy man.

Until today, all the places that had talked a good talk, had not delivered the real thing.

The thing is, I have shared this story on social media, via Instagram, Twitter and Facebook, I am blogging about it, and I will tell others.

In business, deliver what you say, then the right customers will tell others, and comeback for more.

Simple isn’t it. Who needs a ‘guru’ or ‘expert’ to explain that? Give the right people what they really want.