Tag: Business

Doing the unexpected

Posted on by philipdodson

It’s easy to say and much harder and braver to actually do.

However, in a sterile mass market world of bland and homogeneous slop, doing what’s unexpected gets you noticed.

Bucking the trend, daring to be different, being that ‘purple cow’, as Seth Godwin brilliantly put many years ago, is even more relevant now.

That doesn’t mean being gimmicky or absurd, it means following your heart and being brave enough to jump off the high diving board when everyone else is safely with the crowd looking up at you from the pool.

Marketing, an inside job.

Posted on by philipdodson

Many businesses talk about how important their people are and then do little about it. They are too busy marketing to the outside world.

A business is a myth, it is not a real thing, it is a thing in the ether, a thing registered on paper. What makes it real, makes it human, brings it to life are the people. They are the tangible elements.

Every single thing that a business does is marketing and the delivery of the service comes from people, the staff of the business. Employees make every single business.

Happy, inspired staff, make for happy inspired customers and those customers spread the word and that brings new customers to be inspired.

So marketing to staff the vision and story so they are inspired is more important than telling the outside world. Passion comes from people not about us pages on our websites.

Marketing is an inside job.