It isn’t actually what you have, it is what people believe you have that seems to count.
Amazingly, as humans, we can be convinced of anything if it is put to us in a powerful and convincing way.
Con tricks have been going on since humans first discovered the power of myths. Now, with the tools available in our digital world it is a whole lot easier to ‘sucker’ people with any story you can convincingly concoct.
The people who do not fool for the con trick are those who are willing to question and be brave enough to stand away from the crowd.