A point of real trust is hard to come by for businesses. Customers or potential customers take some convincing.
But if you are genuine, stick to your values and show up as often as you can, given that your organisation is made up of humans who are not perfect, then you will slowly build trust.
If you deliver something as good or even better than expectations more often than not, then you will build trust.
Trust takes time but once you have it, that’s not a signal to relax, it is time to get even better and strive harder as trust is fragile and once lost, that’s it, game over for a long time in business.
