Marketing is not all about online content, emails, direct mail, social media and so on.
It is about having a great story and vision that gets delivered amazingly well. Well enough to inspire your very happy customers to do the real marketing that matters by writing 5 star online reviews and referring you to others via word-of-mouth about the experience they had with your business.
Don’t get caught up in words, get fanatical about making the experience worthy of sharing.