If a tree falls in the forest and there is no one around to hear it, does it make a sound?
It’s a bit like our message, if there is no one there to hear it, it will not make a sound.
An audience for our message can only be built if we create something that is remarkable to bring them to the forest, otherwise you’ll be felling trees until there is no forest left, hoping someone might hear it.
Philip Dodson 