Tag: marketing

Up and down a 450 foot pole

Posted on by philipdodson

So today I spent £17 x 2 to spend 20 minutes going up and down a 450 foot pole in a giant glass doughnut aka the British Airways i360.

A clever bit of marketing that makes £34 not even matter. Sure the views are stunning so that is worth something but it’s the way the whole experience is crafted.

Firstly, the staff are all in British Airways uniform and feels like going on an experience. It’s called a flight, there’s a check in time to go through security, the design is stunning, there’s a bar on board and it’s all delivered with style. The engineering is amazing as is the scale.

If you’re going to do something add a splash of something special that makes it memorable and then price is never an issue.

Is email marketing ‘dead as a dodo’?

Posted on by philipdodson

Since GDPR has hit Europe, my ‘promotions’ inbox on my Gmail has tumbleweed blowing through it.

Has GDPR spelt the end of email marketing?

Well, there are two things happening. Many companies are frightened to hit the send button in MailChimp at the moment in case the ‘GDPR’ SWOT team come crashing through the door.

The second thing is many of us were so bombarded with ‘don’t leave us’ type emails that we have been unsubscribed from everything as we couldn’t keep up with opting back in.

Email marketing far from being ‘dead as Dodo’ will actually be like a Pheonix rising up from the ashes. Great content will get subscribed to and the recipients won’t lose it in a sea of unwanted spam shit that we all were plagued with previously.

Create great content and people will see it more now.