Since GDPR has hit Europe, my ‘promotions’ inbox on my Gmail has tumbleweed blowing through it.
Has GDPR spelt the end of email marketing?
Well, there are two things happening. Many companies are frightened to hit the send button in MailChimp at the moment in case the ‘GDPR’ SWOT team come crashing through the door.
The second thing is many of us were so bombarded with ‘don’t leave us’ type emails that we have been unsubscribed from everything as we couldn’t keep up with opting back in.
Email marketing far from being ‘dead as Dodo’ will actually be like a Pheonix rising up from the ashes. Great content will get subscribed to and the recipients won’t lose it in a sea of unwanted spam shit that we all were plagued with previously.
Create great content and people will see it more now.
Philip Dodson 