Fire

Fire by Philip Dodson

Yesterday I was at a OuiShare London workshop in Hackney and the day was all about collaboration skills, organised by Neil Brook and facilitated by Judy Rees.

The first question of the day by Judy was ‘when you are working at your best, what are you like?’. Once we’d decided that, we then had to draw it on sticker and wear it. After that we had to answer questions from our partner about why we had chosen it.

I chose fire and drew it on my sticker and started answering the questions from my partner.

I explained what I meant by ‘fire’ and after they realised I wasn’t a destructive pyromaniac, then the other person listened and started to figure out what I was trying to say.

So this is what I mean by being like ‘fire’ when I am working at my best.

Typically during my life, I have lit lots of small ‘fires’ and because I have lit so many of them, most of them go out before I can get them to take and build into nice roaring fires.

I have learnt gradually, that it is better to light one fire, spend time tending to that ‘fire’ step-by-step everyday, small focussed steps, then slowly but surely the ‘fire takes’ and starts to build. Then if I keep at it, the ‘fire’ grows day upon day and over time I have a bigger ‘fire’, then a bigger ‘fire’ and eventually I have got a ‘raging inferno’, a ‘forest fire’.

From this my passion, motivation, my flow grows daily and then I am literally buzzing and on ‘fire’, where nothing can stop me and I tear through my action list and then I am ready to start the next small ‘fire’ and so the process goes again.

So for me it’s discipline, small steps and focus on one thing at a time that makes me happiest and most productive. If I follow these steps, then momentum builds and the compound effect over time kicks in.

The workshop was a great example of why working with others is so important. As the number of self-employed continues to rise, getting involved with organisations like OuiShare and getting involved with co-working communities, is vital.

Collaborate or die.

Saving money

If you are running a business, you will now how tough it can be at times and for every single £1 you spend, you have worked very hard to earn that money. So therefore it is important to be careful when spending.

Many businesses have failed because they haven’t kept a close eye on the numbers and not paid attention to where the money is spent, not looking on the return on investment of marketing, or not looking for a better quote and so on.

So we should all be looking to save money right?

Well actually…..NO

If you can’t afford to speculate and risk some money in the right areas, then really don’t go in to business, don’t become self-employed, freelance etc. if you are not willing to make some investment.

Should you get cheap business cards to save £50-£100? Think about the first impression, when your business cards are paper thin because you could only risk a tenner. Those kind of savings are all too common and just give out the wrong signals.

Should you have a Gmail account? Yes, but splash out an extra £3.99 per head and get Gmail for business, then your company’s domain will be on your email address not Gmail- so mary@successfulbiz.com and not mary@gmail.com

These are the small extra spends that are not even worth thinking about, amazingly you still see plenty of Gmail or Yahoo etc email accounts on business cards that look like they were made at home.

These kind of things tell your potential customers that you’re not really that committed to your business.

What about going to free networking events to save £10-£15 on a breakfast or a few £100s on an annual membership to a proper networking organisation? Again may seem obvious, but many go once to a free for all and free to attend networking and then wonder why they didn’t get any business.

Instead if you looked at a say £300 commitment per year, that would give you a year’s worth of networking and more than likely 10 – 20 x that in return. Perhaps may times more, however if you never try you’ll never find out.

It would put you in front of other business that were also serious and likely to generate opportunities that you wouldn’t get by going to an event that is free.

Then there is the working from home all day, every day, to save train fares and workspace costs. This is something I hear frequently from small micro business owners or freelancers.

This is a big one in today’s world of the mushrooming number of freelance/self-employed. Definitely you make big savings here…..train travel is expensive and so potentially is workspace.

However, this is one of riskiest savings of all. If you work at home all the time, sure you save money, but at the risk of missing opportunities. You have to buy a ticket to be at the show.

Not all business, certainly not the best, can be done in the ether or remotely. You need to be around others to find and secure opportunities, not just for the sake of money, although pretty damn important, but you miss so much shared experience and knowledge by not being there among others. You can never predict who you might have a conversation with at co-working space or a networking event, what you can predict is, that if you never go, you’ll never have any conversations.

So weigh it up, save a train ticket and the cost of a co-working desk for the day, or splash out, spend £40-£50 and unlock the opportunities that others will have for the ones who show up.

This doesn’t mean that you can never work form home again or make savings in your business.

Make smart savings, not the ones that inhibit your business’s chance to grow and succeed. But most of all make sales not savings.