The connected consumer will power off your marketing – by Philip Dodson
Hands up who is going to say on their website, in a brochure, in a mailer, use a testimonial that says ‘my product/service sucks’?
No one right?
Gradually, in fact rapidly, today’s connected consumer is turning ‘off’ our marketing, as they know we are only going to say ‘we’re great’. They are turning to reviews by complete strangers, their own research via their social media networks, to see what is being said about you and your business.
So, the only thing you now control is the experience being delivered at each touch point the consumers have with you and your service or product.
Good and bad experiences are being shared. They will be in the public domain for anyone to access from their tablet, smart phone or desktop PC, whenever.
Therefore, the exceptional businesses will rise & thrive, the poor will fail – great for all. So make sure you deliver the best – as no one will care what YOU say in your marketing anymore, they will turn to what others say.
The connected generation now control your marketing – they will say more powerful things about your business than you can ever achieve by saying them yourself.
Philip Dodson 